Give us 10 minutes and we’ll change the way you see yourself. Our mission is simple. To bring you clinically proven, cruelty-free beauty solutions that are as effective as they are easy to use. As good to your skin as they are to your confidence & as hard-working as you are. Life is chaotic – your makeup doesn’t need to be. Let’s get #DolledUp!

 

B E H I N D  T H E B R A N D

We believe that every morning we can write our own story of beautiful by taking 10 minutes of “me time”. Maybe that means a swipe of your boldest lipstick or a few coats of mascara, maybe it’s a full face of glam! We believe that 10 minutes of self-care, write the narrative for the rest of your day. While you’ll always find the latest and greatest in good for your skin ingredients, we’ll always leave out things like sulfates (LS and SLES), parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. Oh, and did we mention we are cruelty-free?! As a brand, it’s about more than make up for us. We want to empower our Dolls to feel beautiful by creating products designed as beauty solutions, powered by clinically proven ingredients.


L E T T E R  F R O M  T H E  F O U N D E R 



Hey Doll! I am so excited for you to experience Doll 10 Beauty! 10 years ago, after surviving rare cancer, I faced a stranger in the mirror that just wasn’t me. My skin looked ravished, most of my hair and brows were gone, and it was in that moment I found my purpose. I went to battle for myself and other women like me to reclaim not just my beauty, but my sense of self. I wanted to design easy to use products in which women could steal 10 minutes out of their day to get “Dolled Up” no matter what they were going through. It wasn’t easy but it was truly a labor of love that brought together my education and lab experience as a doctor, my 30 years experience in the beauty industry (in front and behind the camera) and all the little secrets I’ve learned from my Mrs. America days. We develop all Doll 10 products to solve the makeup challenges that women face on a daily basis and what we do don’t formulate with is just as important as what we do.

You deserve to have it all, Doll! I am BEYOND proud to offer Doll10— a line of clinically-based color cosmetics with high-performance activities created to get you dolled up in 10 minutes or less.