Behind the Brand

WHERE DOCTOR-DEVELOPED, CRUELTY-FREE FORMULAS & CLEAN INGREDIENTS MEET HIGH-PERFORMANCE BEAUTY.

We believe that every morning we can write our own story of beautiful by taking 10 minutes of “me time”. Maybe that means a swipe of your boldest lipstick or a few coats of mascara, maybe it’s a full face of glam! We believe that 10 minutes of self-care, writes the narrative for the rest of your day.

As a Doctor developed brand, it’s about more than makeup for us. We want to empower our community to feel beautiful by creating products designed as beauty solutions, powered by clinically proven ingredients.

IT ALL STARTED WITH A BATTLE...

“A battle for myself and other women like me to reclaim not just my beauty, but my sense of self. I wanted to design easy to use products in which women could steal 10 minutes out of their day to get “Dolled Up” no matter what they were going through”

Dr. Doris Dalton, President & Founder

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While you’ll always find the latest and greatest in good-for-your-skin ingredients, we’ll always leave out things like sulfates (LS and SLES), parabens, formaldehydes and formaldehyde-releasing agents, phthalates, mineral oil, retinylpalmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. Oh, and did we mention that we're cruelty-free, too?

THE PINK LIST

We use naturally-derived and organic ingredients to create our line of clean beauty products.
We’re Prop 65 and EU compliant, which means we formulate without 1,300+ banned ingredients.

WE USE INGREDIENTS LIKE...

Preservative systems - Potassium Sorbate, Glycerin & Sodium Benzoate
Nourishing agents - Chamomile & Green Tea
Hydrating humectants - Aloe Vera, Coconut Water
Suppleness restoring - Hyaluronic Acid & Jojoba Oil
Natural protective - Almond Oil, Coconut Oil & Red Raspberry Seed Oil
Natural antiseptic - Tea Tree Oil, Sea Buckthorn Oil, Turmeric & Aloe
Natural brightening - Vitamin C, Licorice Root, & Niacinamide
Natural barrier boosters - Ceramides, Shea Butter, & Mango Butter
Natural fragrances - Peppermint Oil, Noni Fruit & Natural Vanilla Extract
Skin repairing minerals - Magnesium, Zinc & Selenium

IN PLACE OF...

Parabens
SLS & SLESs
Phthalates
Retinyl Palmitate
Oxybenzone
Coal Tar & Triclocarban
Hydroquinone
Triclosan
Undisclosed Synthetic Fragrances
Mineral Oil & Formaldehydes

GIVE US 10 MINUTES
& WE’LL CHANGE THE WAY YOU SEE YOURSELF

Life is chaotic – your makeup & skincare doesn’t need to be. Let’s get #DolledUp!