doctor developed
It’s about more than makeup for us. We want to empower our community to feel beautiful by creating products designed as beauty solutions, powered by clinically proven ingredients.
Every morning we can write our own story of beautiful by taking 10 minutes of “me time”. Maybe that means a swipe of your boldest lipstick or a few coats of mascara, maybe it’s a full face of glam! 10 minutes of self-care, writes the narrative for the rest of your day.
clean formulas
• SULFATE-FREE (LS and SLES)
• PARABEN FREE
• INTENTIONALY CLEAN
• DOCTOR DEVELOPED
• CRUELTY-FREE
• POWERED BY 10
In our formulas you will not find potentially malicious-to-your-health ingredients like formaldehydes and formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban.
powered by 10
Our formulas contain a powerful blend of 10 carefully selected ingredients that help to ...
• nourish
• energize
• hydrate
• protect
your skin while getting you Dolled Up in 10 minutes or less.
the pink list
We use naturally-derived and organic ingredients to create our line of clean beauty products. We’re Prop 65 and EU compliant, which means we formulate without
1,300+ banned ingredients.
We work hard to produce the highest grade of quality in our cosmetics, while keeping your wellness in mind as a top priority.
Potassium Sorbate, Glycerin & Sodium Benzoate - For Preservation System Purposes.
Chamomile & Green Tea - As Nourishing Agents.
Aloe Vera, Coconut Water - As Hydrating humectants.
Hyaluronic Acid & Jojoba Oil - To Restore Suppleness.
Almond Oil, Coconut Oil & Red Raspberry Seed Oil - As Natural Protectives.
Tea Tree Oil, Sea Buckthorn Oil, Turmeric & Aloe - As Natural Antiseptics.
Vitamin C, Licorice Root, & Niacinamide - To Give Natural Brightening and Glow
Ceramides, Shea Butter, & Mango Butter - To Boost Your Skin Barrier, Naturally.
Peppermint Oil, Noni Fruit & Natural Vanilla Extract - As Natural Fragrances.
Magnesium, Zinc & Selenium - As Skin Repairing Minerals.
Parabens
SLS & SLESs
Phthalates
Retinyl Palmitate
Oxybenzone
Coal Tar & Triclocarban
Hydroquinone
Triclosan
Undisclosed Synthetic Fragrances
Mineral Oil & Formaldehydes
