Behind the Brand
We believe that every morning we can write our own story of beautiful by taking 10 minutes of “me time”. Maybe that means a swipe of your boldest lipstick or a few coats of mascara, maybe it’s a full face of glam! We believe that 10 minutes of self-care, writes the narrative for the rest of your day.
As a Doctor developed brand, it’s about more than makeup for us. We want to empower our community to feel beautiful by creating products designed as beauty solutions, powered by clinically proven ingredients.